This is what I’m doing for this Saturday’s art sale.
Fine Printing – Making fine prints
(Part 2: Editioning and Mounting your prints)
Editioning your prints
One of the important characteristics of photography is that it allows almost infinite reproduction from a negative. However some photographers find that selling their work as a limited edition is an effective marketing ploy. Usually those buying early in the edition are charged a basic price, which is then increased as the edition sells. I’d suggest only limiting editions after discussing this with your gallery – and if you don’t have a gallery representing you, not to bother with limited editions.
If you intend to market a print as a ‘limited edition’ of, for example, 50 prints, you should print the edition at this point, or at the very least printing the first tranche, perhaps 20%, of your edition and put the paper required for the rest into cold storage. The prints in an edition should be identical (or as near so as is possible) and photographic paper is subject to frequent and often unannounced ‘improvements’ by the manufacturer that mean the next batch you buy may not produce identical prints.